I disagree. Yes, #VictoriaSecret ($LB) is facing increased competition from American Eagle Outfitters ($AEO)' Aerie, #Gap's ($GPS) Love brand, and #Amazon's ($AMZN) Arabella brand. But VS's sales performed better in the first quarter of 2018 than in the same period last year. And they've been making a big push to increase it's online sales. And it's starting to work with an increase of 1% so far.
I have to agree with @[Elliott Morss](user:5654), it's as if #VictoriaSecret's marketing was done without consulting a single person who actually lives in China! The #Nike video by contrast was extremely well done. $NKE
Victoria's Secret Called 'Broken' By Analyst As L Brands Cuts Guidance
I disagree. Yes, #VictoriaSecret ($LB) is facing increased competition from American Eagle Outfitters ($AEO)' Aerie, #Gap's ($GPS) Love brand, and #Amazon's ($AMZN) Arabella brand. But VS's sales performed better in the first quarter of 2018 than in the same period last year. And they've been making a big push to increase it's online sales. And it's starting to work with an increase of 1% so far.
China’s Millennial Consumers: What Victoria’s Secret Got Wrong, And Nike Got Right
I have to agree with @[Elliott Morss](user:5654), it's as if #VictoriaSecret's marketing was done without consulting a single person who actually lives in China! The #Nike video by contrast was extremely well done. $NKE