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Dante Munnis

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Dante Munnis is a blogger and idea maker from Stockholm who is interested in self-development, web related topics and success issues. He shares ideas for students living a better life and building habits that stick. To get strategies for boosting your mental and physical performance. ... more

Getting a Startup Ready for Investor Scrutiny

Date: Wednesday, February 1, 2017 6:55 AM EDT


Startups that are accelerating usually need mentors and advisors who are helping and guiding them. Fintech startups need advisors from the banking and financial industries; software startups need guidance from other software experts, marketing experts, etc. Investors want to see that founders have courted such mentors and advisors and are taking their advice.


Has the startup reached its early milestones that it set for itself? What are the sales figures to date? How has the company been marketing itself to its target audience? Investors want to see a top websites page, for example, that is engaging and has great content and user experience, as well as heavy traffic. Founders need to be certain that they produce content and other marketing materials that excite and engage. If traffic is heavy and sales are moving upward, investors have interest. Does it look like the business is gaining traction? Will investment capital at this point create an environment for major expansion?

Partnership or Payback?

Some investors want a partnership with the founders – a rather permanent relationship during which the investor becomes an active member of the team. Other investors want a percentage or a payback time period without being an active team member. Startups must be certain of the type of investors they want before they seek any funding, and must have a clear picture of the investors’ roles in the company going forward.


Most things investors look at can be measured quantitatively. Sales figures are sales figures; background and expertise of founders is easily checked. What cannot be measured by numbers or factual information is passion on the part of the founders. And yet, that passion has to be communicated to potential investors, if they are to believe that the company will make it in the long haul – passion that gets founders through the rough times and over the inevitable hurdles.

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