We can use our data to track individual stocks, industries, sectors, and indices. For today’s bulletin, we take a look at some of the latest rumors about every investor’s favorite tech behemoth, Apple Computer.

One rumor concerns the implementation of a new screen for the flagship iPhone. Anonymous sources told the Wall Street Journal that the company will use flexible organic LED screens (OLED) similar to those already deployed by arch-rival Samsung.

The flexible screen technology, which allows the phone screen to curve and wrap around the phone bezel, would seem to be right up Apple’s alley given the firm’s long-standing focus on form and cutting-edge design. This is especially important for the firm given the fact that the latest model iPhone–the iPhone7, did not deviate that much design-wise from its predecessor, the iPhone6 and thus impacted sales as users saw even less reason to upgrade.

Other news indicates that the company may finally ditch its reliance on a series of non-standard charging ports, which have been an ongoing hassle for users who need specialty connectors and accessories to charge their devices. Instead of the current “lightning port,” the company will be switching to a more standard USB cable– Apple’s many rivals utilize the far more standard USB-C jack for charging. This means that current Android users typically have an easier time when low on juice and lacking a charger–because it’s easier to find the “regular” USB-style charging cord from a nearby co-worker, friend, etc.

And, Apple is also reported to be doing away with the home screen button on the front of the iPhone. This also brings the company’s phones more in line with competitors who made that switch already.

This all provides a new illustration of the shifting sands at Apple. The company is no longer driving innovation in devices it invented or “perfected,” it is merely adapting the changes and features of competitors.

Once more, we see evidence that the firm is no longer “Mac,” but maybe more “PC” and thus reminiscent of longtime rival Microsoft in its current stage of development. And that is not necessarily a bad thing. Despite the warnings of analysts that the company simply cannot sustain huge growth, this has had little negative effect on share prices. The company has hit record highs over-and-over again lately.

In fact, analysts believe that if the company can hook “fan boys” and the usual devoted customers into buying the rumored top-model iPhone8 with the new OLED screen, the bottom line will be further bolstered given the fact that the proposed retail price is hitting the $1000 level. As we saw with the iPhone6 vs iPhone7, Apple really gets a pop with the totally new iPhones rather than the incrementally-improved models.

In any case, the rumours and gossip has lots of time to percolate. The unveil of the new iPhone and other products will not occur until September.

Below is today’s data on Apple Computer (AAPL ).

Recommendation: We continue with a BUY recommendation on Apple Computer for 2017-02-28. Based on the information we have gathered and our resulting research, we feel that Apple Computer has the probability to OUTPERFORM average market performance for the next year. The company exhibits ATTRACTIVE Company Size and Sharpe Ratio.

Valuation & Rankings
Valuation	23.27% overvalued	Valuation Rank	27
1-M Forecast Return	0.60%	1-M Forecast Return Rank	89
12-M Return	41.68%	Momentum Rank	73
Sharpe Ratio	0.50	Sharpe Ratio Rank	78
5-Y Avg Annual Return	12.42%	5-Y Avg Annual Rtn Rank	78
Volatility	25.04%	Volatility Rank	62
Expected EPS Growth	9.86%	EPS Growth Rank	41
Market Cap (billions)	797.93	Size Rank	100
Trailing P/E Ratio	16.33	Trailing P/E Rank	76
Forward P/E Ratio	14.87	Forward P/E Ratio Rank	64
PEG Ratio	1.66	PEG Ratio Rank	32
Price/Sales	3.66	Price/Sales Rank	30
Market/Book	6.43	Market/Book Rank	21
Beta	1.22	Beta Rank	29
Alpha	0.02	Alpha Rank	52

Valuation Warning: Overvalued stocks now make up 67.49% of our stocks assigned a valuation and 32.06% of those equities are calculated to be overvalued by 20% or more. Sixteen sectors are calculated to be overvalued.