Apple Inc. (AAPL) is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It sells its products worldwide through its online stores, its retail stores, its direct sales force, third-party wholesalers, and resellers. Apple Inc. is headquartered in Cupertino, California.

We once again check in with Apple Computer ahead of the annual iPhone-fest next week. On September 12th, the company is expected to announce a variety of updates and new products at their annual Worldwide Developers Conference.

As usual, this puts the Apple fanboy universe into a tizzy. New Apple phones provide key moments for the company and are closely watched by analysts in order to discern how the stock will behave into the future. As long as the company can satisfy its hard-core, continued success is almost always expected.

This event maybe "X-tra" special given the fact that it marks the tenth anniversary of the initial iPhone--which launched in 2007. As of this writing, it is expected that Apple will debut three new iPhones next week. If past practices are followed, we can expect updates to both the iPhone 7 and 7s.

Analysts and fanboys also speculate that the company will release an all-new iPhone, the iPhone 8, or Pro or X edition. They expect that this new model will feature an OLED display and perhaps a special new camera capable of doing 3D facial recognition.

In addition to the iPhone updates, it is expected that the company will update the Apple watch. Of course, this item was recently in the news as it was revealed that the Boston Red Sox used it as part of a signal-stealing scheme in Major League Baseball.

Another important product for Apple is the box for all the cable "cord cutters" out there, the Apple TV. Analysts expect the Apple TV to finally integrate 4K video and include better surround sound and they expect this announcement next week as well.

These devices are legendary for their easy integration with Apple's computers. This is a benefit for some users, and a curse for others. But right now, most of the focus is on iPhone news rather than updates to iPads, Macs, or iOS software.

ValuEngine continues its BUY recommendation on Apple Inc. for 2017-09-06. Based on the information we have gathered and our resulting research, we feel that Apple Inc. has the probability to OUTPERFORM average market performance for the next year. The company exhibits ATTRACTIVE Company Size and Momentum.

Valuation & Rankings
Valuation	11.91% overvalued	Valuation Rank(?)	28
1-M Forecast Return	0.80%	1-M Forecast Return Rank	94
12-M Return	50.33%	Momentum Rank(?)	90
Sharpe Ratio	0.45	Sharpe Ratio Rank(?)	72
5-Y Avg Annual Return	10.91%	5-Y Avg Annual Rtn Rank	72
Volatility	24.48%	Volatility Rank(?)	61
Expected EPS Growth	16.87%	EPS Growth Rank(?)	52
Market Cap (billions)	943.09	Size Rank	100
Trailing P/E Ratio	18.12	Trailing P/E Rank(?)	68
Forward P/E Ratio	15.51	Forward P/E Ratio Rank	55
PEG Ratio	1.07	PEG Ratio Rank	41
Price/Sales	4.22	Price/Sales Rank(?)	25
Market/Book	7.59	Market/Book Rank(?)	19
Beta	1.25	Beta Rank	27
Alpha	0.27	Alpha Rank	87