Amazon "Basics" Well Beyond The Basics: World Domination?

(Click on image to enlarge)

Amazon keeps expanding its market share. Its "Basics" program and Amazon "Prime" explain why. Time to bust up Amazon?

Quartz reports AmazonBasics is Well Beyond the Basics.

Amazon launched a house brand, called AmazonBasics, in 2009. It was originally a way for Amazon to sell low-cost, generic versions of electronics accessories, like cables and plugs. Over time, Amazon has expanded its offerings dramatically, to the point where it’s difficult to see how the brand still refers to “basic” products.

Quartz trawled through the Internet Archive’s Wayback Machine, which archives websites throughout the history of the web, to see how many products Amazon has offered on its AmazonBasics landing page. The earliest archived result is for Jun. 8, 2013, when 252 products were listed for sale. Four and a half years later, there are currently 1,506 products for sale.

Amazon now offers a private-level version of just about everything it sells, from jeans and bathroom supplies, to bedsheets and lingerie—even books and movies. Amazon is on a path to be able to offer anything anyone wants for the lowest price possible, and with an integrated delivery network, as quickly as possible. Some consider that world domination; others, possibly a monopoly.

World Domination?

Quartz says Amazon just explained how Whole Foods fits into its plan for world domination.

My Take

  1. If it's good for the consumer, then its good for the economy and I am happy with it.
  2. Lower prices and faster service are both good for the consumer.

For the same reasons, we should abolish all tariffs and subsidies effective immediately, whether any other country does the same or not.

Fair Trade is Free Trade

Those who disagree need to consider Reflections and Reader Comments on Free Trade: “China Doesn’t Play Fair!”

Regardless, the same parrots protesting free trade will soon be all over Amazon.

1 2
View single page >> |

Disclaimer: The content on Mish's Global Economic Trend Analysis site is provided as general information only and should not be taken as investment advice. All site content, including ...

more
How did you like this article? Let us know so we can better customize your reading experience. Users' ratings are only visible to themselves.

Comments

Leave a comment to automatically be entered into our contest to win a free Echo Show.
Ayelet Wolf 11 months ago Member's comment

Interesting article Mish Shedlock. But why does it matter? Virtually every store from pharmacies to supermarkets sell their own brand of discounted, comparable products.

And I wonder... how many Amazon Basic products does #Amazon sell as a percentage of it's total product offering? I suspect Amazon offers a far smaller percentage than their brick and mortar counterparts. $AMZN

Charles Howard 11 months ago Member's comment

You pose an insightful question and my gut tells me you are right. But I'm with Mish Shedlock, - if it works, let Amazon sell as many Amazon Basics products as they want. I've been personally very happy with this line. As the author stated, it offers customers a quality product at a lower price. If Amazon is making money off it, then all the power to them. It will only help my stake in $AMZN be even more profitable.