A Narrative For Every Season

"All is for the best in the best of all possible worlds" – Voltaire (Candide/The Optimist)

Consider the media headlines and stories published before and after the presidential election.

Before the election:

  • “The conventional wisdom is that, right off the bat, the stock market would fall precipitously. Simon Johnson, the Massachusetts Institute of Technology economist, posited that Mr. Trump’s presidency would “likely cause the stock market to crash and plunge the world into recession.” He predicted that Mr. Trump’s “anti-trade policies would cause a sharp slowdown, much like the British are experiencing” after their vote to exit the European Union.”- The New York Times – “What Happens to the Markets if Donald Trump Wins?” by Andrew Ross Sorkin
  • “The stock market doesn’t like the idea of a Trump Presidency”- PBS Newshour
  • “Economists: A Trump win would tank the market” – Politico
  • “Stock Markets will freak out if Trump wins, but you probably shouldn’t”- Boston Globe


  • Wall Street welcomes Trump with a bang” –CNN Money
  • Stock Market Slingshots Higher After Trump Victory Sparked Overnight Plunge” Forbes
  • Dow Surges to Fresh All-Time High on Trump-Fueled Momentum” –Fox Business

Following Donald Trump’s surprise victory and the violent market reactions, many investors are left scratching their heads. As shown above, the consensus narrative warned that a Trump victory would spell doom for the markets. Days later, the narrative flipped and Trump’s economic policies, all of which were known prior to the election, are deemed beneficial for share prices.

In this article, we evaluate the narratives we see day-to-day and how they not only tell a story, true or false, but provide comfort and, importantly, a sense of control.We then explore the current market narrative calling Trump’s victory bullish for share prices. We hope to provide cognizance of the influence of narratives and to offer a basis to help investors judge whether the markets’ reaction is justified.

The Narrative

A narrative is a story or a line of reasoning that helps explain an event. Sometimes a narrative is factual, sometimes it is fabricated and quite often it lies somewhere in between. A great example can be found when your favorite newspaper proclaims that the market was up or down yesterday due to a specific event or piece of data. Trying to encapsulate the hundreds of millions of investment decisions into one story line is not only ridiculous but grossly misleading. Human nature demands narratives, as they give us a sense of control and the comfort of understanding, valid or not, why something has occurred.

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Disclosure: Opinions expressed herein are current opinions as of the date appearing in this material only and are subject to change without notice. Reasonable people may disagree about the opinions expressed herein. In the event any of the assumptions used herein do not prove to be true, results are likely to vary substantially. All investments entail risks. There is no guarantee that investment strategies will achieve the desired results under all market conditions and each investor should evaluate its ability to invest for a long term especially during periods of a market downturn. No representation is being made that any account, product, or strategy will or is likely to achieve profits, losses, or results similar to those discussed, if any.

720 Global is an investment consultant, specializing in macroeconomic research, valuations, asset allocation, and risk management.  Our objective is to provide professional investment managers with unique and relevant information that can be incorporated into their investment process to enhance performance and marketing. We assist our clients in differentiating themselves from the crowd with a focus on value, performance and a clear, lucid assessment of global market and economic dynamics.

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