Billion Dollar Unicorns: Discord Going Strong

A recent Newzoo report estimates the global gaming industry to have grown 13% to be worth $137.9 billion with 2.3 billion gamers worldwide. Billion Dollar Unicorn player Discord is a social networking site focused on these gamers.

Discord’s Offerings

San Francisco-based Discord was founded in 2012 by Alexander Klein and Jason Citron to help gamers stay connected. Prior to setting up Discord, Jason had founded OpenFeint, another social gaming platform for mobile games and Hammer & Chisel, a game development studio. While Jason was working on game development at his studio, he realized that his development team had a lot of issues regarding the existing VoIP options. To address these, he decided to work on developing a chat service that would offer a secure voice and text messaging service to the community. This development led to the founding of Discord.

Today, Discord has more than 87 million registered users of which 14 million are daily active users. It records more than 9.5 billion messages a month and is adding more than 1.5 million new users per week across 130 countries.

Discord may have begun as a messaging service, but since then, it has added several additional features to make it more relevant to the gaming community. For instance, it has integrated its service with Spotify to allow gamers to listen to music of their choice while playing. It has also added video chat and screensharing and is bringing verified game channels to its service. It has essentially become a social place where gamers can hang out and talk with each other while playing games.

Discord’s Financials

Discord is privately held and does not disclose detailed financials. It operates on a freemium model where the basic product is free forever. Users have to pay a subscription fee of $4.99 a month if they want access to its premium products that include cosmetic extras like GIF avatars, custom emotes, a Nitro badge, and higher file upload size limits.

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More investigation and analysis of Unicorn companies can be found in my latest Entrepreneur Journeys book, Billion Dollar ...

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