KeyBanc analyst Edward Yruma upgraded Under Armour (UA) to Overweight saying the addition of a new chief operating officer along with a renewed focus on improving financial performance point to a near-term inflection for the shares.

The company currently trades near a trough enterprise value to sales ratio and at a discount to its major peers, Yruma tells investors in a research note. He believes the Under Armour brand "remains strong." The analyst has a $20 price target for the shares. Under Armour closed Friday down 8c to $16.41. Yruma coupled the upgrade with a downgrade of VF Corp. (VFC) to Sector Weight.