Portfolio Update - Adding General Mills

With three weeks of June in the rear view mirror it is time, once again, to highlight my recent stock purchase.

As market volatility remains the flavor of the day we are being presented with some pretty good buying opportunities if you can stomach these wild swings. Of course, if you have a long term horizon for your investment plan then over time these wild gyrations will be smoothed out and these daily ups and downs should not be much cause for concern. Keep investing, stay diversified and try not to get shaken out of the market when things really do dive. I always state that I make my monthly buys no matter what’s going on in the market or the world for that matter and this month is no exception. With that being said let’s take a look at my June stock buy. Sticking to my June 2018 Stock Considerations:

I have added to my ROTH account 19.4444 shares at $44.85 for a total investment of $872.08 in General Mills, Inc. (GIS). With this recent purchase my ROTH account holdings in GIS now totals 56.7259 shares with a market value of $2,565.15. I also hold 113.9594 shares of GIS in my taxable account with a market value of $5,153.24.

I realize that GIS is a very much out of favor stock with a lot of near and mid term headwinds facing it but I still believe that they will find their footing once again as continued acquisitions in the healthy, fresh and organic segments can potentially fuel future growth.

For some perspective, it wasn’t that long ago when there are so much negative news about the ABBV pipeline and Humira patents expiring and blah, blah, blah. Look at ABBV today. I tend to ignore all news and negative headlines for the most part. “Analysts” and “experts” dumped on GWW not long ago too when AMZN was eating its lunch. Now it’s at all time highs. They dumped on MCD and YUM as bad, unhealthy fast food was so yesterday and it was all about fresh, organic and healthy fare. Give me a break. They dumped on energy too. It was all about wind, solar, electric cars, batteries etc. Not yet. Now, staples are dumped on.

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Disclosure: Long GIS, ABBV, GWW, MCD, YUM, KHC, HRL, PG.

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