If Philip Morris Can Achieve This, The Stock Could Fly

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Philip Morris (PM) is in bit of an interesting situation. You see, the days of the cigarette are numbered, and it's something that big tobacco knows. While Philip Morris and others have spent massive amounts of money in order to stop anti-smoking laws around the world, their delays of these laws will only last so long. This mixed with the idea that consumers are becoming more health conscious and less likely to smoke cigarettes leads to a bit of a struggle for tobacco giants like Philip Morris. However, the company is making an attempt to change the game in a big way, and if they are successful, the stock could climb. Today, we'll talk about what Philip Morris is doing, why it could send the value of the stock soaring, and what binary options traders should be watching for ahead.

What Philip Morris Is Doing That Could Change The Game

Once again, even the billionaire tobacco moguls know that the day of the cigarette is going to come to an end, and likely one day relatively soon. With several studies showing the dangerous effects of cigarettes over the last several decades, governments around the world have been working to rid the public of this toxic product. So, what does a company like Philip Morris need to do to survive? Well, the answer is to change the shape of their products.

Like most big tobacco companies Philip Morris is seeing the light at the end of the tunnel, thanks to the vape pen trend. A vape pen is a battery operated device that delivers nicotine filled vapor to consumers, and many believe that this is a safe alternative to cigarette smoking. As a result, the vape trend is taking off in a big way at the moment.

Of all the large tobacco companies out there, Philip Morris seems to be making the smartest use of this news. You see, the company not only offers its own vape pens, it is working on gaining a new classification around them. Ultimately, Philip Morris wants government health authorities to recognize that its brand of vape pen is a safe alternative to cigarettes.

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