I’m not going to mince words: I think the features Apple is cramming into the newest iPhone has reached retard level. Being able to talk and have your voice portrayed by an animated chimp, or a unicorn, or – my favorite – a big pile of sh*t – just isn’t what the world needs.

As I said yesterday, it’s all about marginal utility. The delta between “no iPhone exists” to the first iPhone was gigantic. Everyone just had to have one. Ten years later, though, they’re sort of running out of meaningful or useful new features, and it’s starting to show:

(Click on image to enlarge)

Oh, and on a wholly unrelated note, I give you our Headline Of The Day: