Piper Jaffray analyst Michael Olson believes Apple's iPhone X lived up to the loft expectations going into the unveiling event. Expectations were for Apple to deliver a device with a "relatively more robust set of upgraded features," and the company generally met these expectations, Olson tells investors in a research note.

The analyst views the key upgrades as the change in form factor, namely the edge-to-edge OLED screen, and 3D sensing, which enables facial recognition. The only real disappointment around iPhone X, for some, may be timing, as the device will not ship until November 3, Olson writes. He reiterates an Overweight rating on Apple shares with a $190 price target. The stock closed yesterday down 68c to $160.82.