AAPL: Apple needs to convince the public that iPhone sales aren’t as bad as the media has made them out to be. Also any commentary on the rumored 3 year cycle will hold a lot of weight in the market. Apple’s other products aren’t expected to gain much traction due to limited upgrade demand and innovation. The company likely needs to emerge in VR/AR or driverless cars to regain its past profitability.

TWTR: One word sums up Twitter’s earnings and that is user growth. User growth is the biggest driver and roadblock to strong earnings and a pop in share prices. Early signs suggest that users will decline in the quarter to be reported. Facebook, Instagram and Snapchat have added DAU and MAU at such a rapid clip that Twitter can’t keep up. Consequently ad revenue has started to shift away from the Jack Dorsey run company towards more popular social media channels. In its efforts to reignite growth Twitter is embracing live video including broadcasting both the RNC and DNC.

BWLD: Shares and earnings have largely gone in different directions. Buffalo Wild Wings has reported well in the past few quarters with the casual dining sector gaining steam. This has been driven by a strong events calendar, marketing initiatives and partnerships. BWLD recently partnered with Heineken and the NCAA to promote seasonal sporting events. They have also updated the website and mobile app to create a more efficient take out experience. Regardless shares are down double digits in the past 12 months.

MTCH: The company’s reputation, user base and size should prove favorable in the quarter to be reported. Over 50% of its revenue comes from dating products in North America which continues to post double digit gains each quarter. The company does face a couple of key concerns. First it is vulnerable of cannibalization of users and revenue across its own platforms. Second, new apps, particularly Bumble, is proving detrimental to Match’s overall performance.