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$KO and $PEP will need to continue to diversify as consumers realize just how unhealthy soda is. And talk of a #SodaTax won't help their sales either.
I hear there will be a soda sales tax soon. That will hurt $KO, $PEP and the other soda companies. I wonder if it will apply to SodaStream ($SODA). Regardless, it shouldn't affect restaurants though - they charge just as much for water!