Richard Cox Blog | Conference Planning: Setting Goals, Engaging Clients | Talkmarkets

Richard Cox

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Richard Cox is a syndicated financial writer.  He writes for CNBC, NASDAQ,, and the Motley Fool.

Conference Planning: Setting Goals, Engaging Clients

Date: Thursday, August 10, 2017 7:08 PM EST


Conference Planning: Setting Goals, Engaging Clients

By Richard Cox

In the world of digital media, it might seem that most businesses have lost the ability to engage in face-to-face contact with potential clients.  But what this really means is that it is more important than ever to make your business accessible by actually meeting with your clients in an interpersonal way. This will allow you to learn about the needs of your customers and identify ways to meet those needs through your products and services.  One of the best ways to accomplish this is by engaging in business conferences.  This is an excellent strategy for meeting contacts within your industry and drawing attention from new customer demographics that may not have known about your company previously.

Presentation and Interaction

Any time you are ready to present your company in an industry conference, it is important to remember that you are there to interact with new people and present your company in the best light possible.  This means always having your product on hand so that new clients can test your items and ask questions from knowledgeable employees.  Organizational identity does matter.  So, if your company does not require uniforms, you must at least have identification badges that allow new customers to recognize your presenters at first glance.  We have seen the best ID solutions from in wide design selections, reasonable pricing, and fast shipping.

These are all critical factors because we all know that planning for conference events can be unpredictable and require quick changes to the initial schedules.  So it should be clear here that one of the most important skills here is the ability to adapt to unforeseen challenges and to prevent those challenges from enabling you to engage with potential clients that are not yet familiar with your products and services.

Keep Records of Your Client Interactions

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