Everyone thought the Apple Watch was doomed to failure ever since it was released a few years ago. Even the CEO of Quartz has publicly stated the smartwatch hasn't made a difference to Apple (AAPL) in the time it's been out, which is weird considering it's completely wrong.

Maybe the statement was made out of jealousy, because it's doing better than anyone has expected. You have to take into account the size of the market they appeal to. 100 percent of the population doesn't need a watch with more technology built into it than Apollo 11.

Why Everyone Is Intent On Beating Apple Up

First of all, it's important to acknowledge the iPhone is the most successful consumer product of all time. Apple is the biggest company in the world with a market cap of over $596 billion dollars and it's largely down to the success of the smartphone.

When people look at Apple Watch sales dropping by 55 percent they automatically assume it's a dud. No smart person should judge how well a product is doing by comparing it to the greatest technology device we've ever had the pleasure to own.

It Should Be Compared To The Watch Industry

Although the Apple Watch is not really a standard watch, would it not be fairer to compare it to other timepieces? If we do, it wouldn't make for pleasant reading because it's blown almost all of them away. There is only one brand it wasn't able to touch.

Apple didn't share the exact numbers because it doesn't like leaking information, but it did say the only company to outstrip them in watch sales by revenue was Rolex. It's pretty amazing when you consider Rolex's extremely long and distinguished history.

Other Wearable Devices Don't Stand A Chance

If people got business loans online from Thinking Capital and similar companies, do you think they could create the next breakthrough in wearable devices? On the day of Fitbit's IPO their share price doubled and climbed up to $50 dollars a short time later.

Sadly their stock price has been crumbling down ever since, which is unfortunate because it's possibly the closest rival to the Apple Watch in the wearable tech industry. They also only have around $700 million in cash although they don't carry any debt.

Let's Compare It To A Futuristic Company

A good way to get to the bottom of how successful the Apple Watch has been would be to compare it to a Silicon Valley sweetheart. Everyone knows and loves Tesla (TSLA) because electric cars will change everything, but you'll be shocked by the numbers.

In Q3 of 2016 Tesla made around $2.3 billion dollars in revenue, which everyone will agree is fantastic. Although Apple won't give you the same figures, it's been estimated in Q4 of the same year that they exceeded $2.6 billion in sales, narrowly eclipsing Tesla.

You Have To Look Into The Numbers

If you don't look into the numbers you end up believing companies are hugely successful even though they're not. Products like the Apple Watch also get picked apart even though it has done well considering all the others in the Apple family it was up against.