Believe it or not, we’ve just passed the midway point in the calendar year. Goes by fast, doesn’t it? Unfortunately for most business owners, time slips by faster than they’d like. Indeed, long-term goals and annual projects are quickly taking shape, and now that we’ve moved into the second half of the year, some business owners may be feeling the strain to meet those targets. The good news is, the market has never looked more bullish –– especially when it comes to technology. With that in mind, here are four tech upgrades that can help companies across industries improve their second-half performance:
Online Shopping/Digital Bookkeeping
Every company needs to keep a close eye on their books. In the past, that meant poring over stacks of paperwork and sifting through piles of invoices. Now though, you can improve your bookkeeping methods by moving over to a digital format. Allowing your customers to settle bills through an online store will not only make it easier for your customers to purchase your products –– but it will also enable you to monitor your profits and revenue better.
Marketing Analytics Software
Does your business market itself online? If so, then know that you’re not alone. After all, most every company uses some form of digital marketing at this point. What most businesses don’t do, however, is properly analyze their marketing performance. Tools like call tracking software allow business owners and managers to view the effectiveness of their marketing and advertising efforts. Thus, you can improve marketing performance, calculate ROI, and form new strategies with one tech upgrade.
Messaging Apps
Ideally, all employees would get along with each other. Sadly, that’s not always the case. Nevertheless, business owners can boost collaboration levels and keep their team members connected by utilizing messaging apps. Usually these apps are easy to download and get started with, but the best options are also quite scalable. So if your business is ready to expand, your messaging app can grow along with you.
CRM Upgrade
If a business is going to succeed, every employee needs to be familiar with their Customer-Relationship Management (CRM) software. What’s more, that software needs to be accessible, and user-friendly, while also offering all of the features a given company requires to monitor their customer interactions. If you currently don’t use a CRM, or if you haven’t updated your CRM in years, you could be missing out on key features that are holding your performance back. Fortunately, a CRM update, much like the other tech advancements on this list, provides instant impact –– something companies looking to have a better second half will love.
