I have to agree with @[Elliott Morss](user:5654), it's as if #VictoriaSecret's marketing was done without consulting a single person who actually lives in China! The #Nike video by contrast was extremely well done. $NKE
I agree that #UnderArmour will be able to poach some players, although I'm not sure when. We saw this past year's draft that none of the top ten picks signed with Under Armour which is not ideal. You don't want to be stuck in the Kevin Durant dilemma from a few years ago waiting for a powerhouse like #Nike to match your offer. It's best to get these guys and get them in your brand early. They were fortunate enough that #StephCurry was completely overlooked/disrespected by Nike for him to fall in to their hands. Another problem facing Under Armour is that their basketball shoes just flat out don't look good (personal opinion, majority). Stephen Curry's latest release was a laughing stock among sneaker heads. Under Armour is fortunate in baseball with the likes of Bryce Harper helping them out and they may do a better job thriving in baseball than basketball until they draw those bigger names and improve shoe design. $UA$NKE
China’s Millennial Consumers: What Victoria’s Secret Got Wrong, And Nike Got Right
I have to agree with @[Elliott Morss](user:5654), it's as if #VictoriaSecret's marketing was done without consulting a single person who actually lives in China! The #Nike video by contrast was extremely well done. $NKE
Under Armour to Dominate the California Market
I agree that #UnderArmour will be able to poach some players, although I'm not sure when. We saw this past year's draft that none of the top ten picks signed with Under Armour which is not ideal. You don't want to be stuck in the Kevin Durant dilemma from a few years ago waiting for a powerhouse like #Nike to match your offer. It's best to get these guys and get them in your brand early. They were fortunate enough that #StephCurry was completely overlooked/disrespected by Nike for him to fall in to their hands. Another problem facing Under Armour is that their basketball shoes just flat out don't look good (personal opinion, majority). Stephen Curry's latest release was a laughing stock among sneaker heads. Under Armour is fortunate in baseball with the likes of Bryce Harper helping them out and they may do a better job thriving in baseball than basketball until they draw those bigger names and improve shoe design. $UA $NKE