Paul Mampilly Blog | Fighting Fear With The Social Media Sector | Talkmarkets
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Paul Mampilly is an American investor and former hedge fund manager. Paul has been featured on CNBC, Fox Business News and Bloomberg TV. He is the founder of the popular investment newsletter Profits Unlimited, where he uses his skills, experience and knowledge as a former Wall ... more

Fighting Fear With The Social Media Sector

Date: Thursday, May 26, 2016 4:48 PM EDT

“Go ahead and live your life,” doctors told my dad. The next day, he was dead.

I hadn’t seen him in five years. Bad luck and bureaucracy had caused a multiyear delay in my immigration paperwork. My lawyers told me I shouldn’t leave the U.S. until it was straightened out.

In the end, I was too late. I missed out on seeing my father alive. It’s a regret that I still feel to this day.

It’s one reason why I don’t miss out on my children’s lives. Most days, I pick them up from school. Sometimes, I feel like a taxi driver, shuttling them to birthday parties, piano lessons and fencing classes.

It may seem boring now, but my kids will grow up, and my chance to experience their childhood will be gone forever.

This fear of missing out is something that’s become a powerful force in our economy today. And at 92 million strong, millennials have a nice chunk of income that they are using to assuage this fear.

Companies that can help capture moments for millennials are looking at a massive opportunity. And there’s one sector that is really benefiting from this “fear of missing out” trend.

Social media companies are benefiting hugely from millennials and the “fear of missing out” trend.

Every day, all day, millennials are logged in to Facebook, Twitter, Instagram, Snapchat and LinkedIn. They’ll use Facebook to update their family on their day. Someone might take a picture of a beautiful sky they saw on their way to work and post it on Instagram.

Others use LinkedIn to keep their professional network informed, writing about their latest project or telling people about a great article they just read.

For the millennial generation, posting their lives as they live it shows their friends and their family and themselves that they are not missing out. Their posts, pictures, tweets, instagrams prove it.

For the companies who provide the services, all this activity is great … for selling advertising.

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