Investors know that technology stocks have skyrocketed over the last few years, helping lift the S&P 500 and the Nasdaq to new heights. They also understand that this recent bearish turn can be attributed, in large part, to investors selling these same tech stocks.

The recent market-wide downturn obviously offers investors the chance to buy stocks on the dip. This widely-adopted strategy sounds simple enough, but just because a stock’s price is technically cheaper doesn’t mean it’s automatically attractive to investors.

With that said, as market volatility continues, investors should consider looking to the memory and computer storage industries to find newly undervalued stocks.

In the past, investors bemoaned this business as far too cyclical. However, these industries are no longer tethered to the historic PC industry. In fact, the rise of connected devices, the IoT, VR, and AI promise to be secular trends that render these concerns somewhat void.

Now, let’s take a look at three memory solutions firms that have become even more attractive to value investors amid this downturn.

1. Micron (MU - Free Report)  

Micron’s post-earnings selloff presents investors with an amazing chance to buy the stock at a newly reduced price. Micron not only sits over 12% below its 52-week high, but it is also now trading at 5.1x forward earnings, which marks a discount to the broader semiconductor space.

Meanwhile, analysts have turned more positive regarding Micron’s future earnings. Within the last seven days, we have seen nine revisions to Micron’s full-year earnings estimates, with 100% agreement to the upside. These revisions lifted the Zacks Consensus Estimate by $0.36 in this timeframe.

Investors should also note that our current Zacks Consensus Estimates are calling for Micron’s full-year earnings to soar by 121%, while its revenues are expected to climb by 42.6%. Micron is currently a Zacks Rank #1 (Strong Buy), which means now might not be a bad time to buy Micron stock while it is relatively cheap.

2. Western Digital (WDC - Free Report)

In less than two weeks, this data storage powerhouse sunk from its 52-week high of roughly $106 per share to around $90 per share. However, Western Digital’s current growth projection and valuation make it an inciting stock.

Western Digital’s earnings are expected to surge by 36.7% this quarter and 52% in its current full-year. Furthermore, within the last 60 days, WDC has earned three earnings estimate revisions, with 100% agreement to the upside.

WDC is also currently trading at 7.7x forward earnings, which marks a substantial discount to its industry’s average Forward P/E of 11.0. Lastly, investors should note that Western Digital is currently a Zacks Rank #1 (Strong Buy).

3. Seagate (STX - Free Report)

This data storage solutions firm has not experienced as precipitous of a decline as some of its peers, but a small selloff has made Seagate stock look a tad more affordable.

Seagate’s Forward P/E of 11.8, which is only a slight premium to its industry’s average P/E of 11.4 and a discount to the broader chip market.

Seagate has also earned six earnings estimate revisions for its current full-year, with 100% agreement to the upside, all within the last 60 days. This has helped the company’s estimate climb from $4.33 per share to $4.87 per share, which would mark an 18% climb from the year-ago period.

Seagate is also currently a Zacks Rank #2 (Buy) and sports an “A” grade for Value and a “B” for Growth.