Which Of These 5 Stocks Will Win This NFL Season?

NFL season is now upon us. So far Kansas City Chiefs have recorded a shock defeat of the defending Super Bowl LI champion New England Patriots 42–27 in the NFL Kickoff Game. To mark the first week of play, we decided to take a quick look at the team owners and rank them according to their business interests. Which is the winning NFL stock according to the Street? Let’s kickoff and find out.

Robert Kraft- the chairman and CEO of the Kraft Group, Robert Kraft is also the owner of the New England Patriots. He purchased the team for $172 million in 1994 with profits from his paper and packaging conglomerate; they are now worth $3.4 billion. The New England Patriots may be one of the best NFL teams (most recent game aside) and the defending champion, but Kraft Heinz (NASDAQ:KHC, a subsidiary of the group) is not finding it so easy right now.

In the last three months, shares have dropped $12 to $81 leaving analysts fairly evenly split between buy and hold ratings. KHC has seen lackluster trends in a struggling market and has also suffered from its failed attempt to buy Unilever for $115 billion.

Martha Ford

Martha Ford- is the 90- year old owner of the Detroit Lions. She is married to William Clay Ford, the last surviving grandson of Henry Ford. We can see that Ford Motors (NYSE:F) has a fairly mixed outlook from the Street with 3 buy, 2 hold and 1 sell rating on the stock in the last three months. As share prices have dipped, the average analyst price target now stands at a 7% upside from the current share price.

Declines in auto sales have now been recorded for the last 7 months. “We maintain our view of a maturing auto cycle and the risk it poses in terms of pricing and/or production, leading to our cautious stance on OEM stocks,” said Buckingham analyst Glenn Chin last month.

Woody Johnson- owner of the New York Jets and Johnson & Johnson (NYSE:JNJ) heir. Woody Johnson is the great grandson of JNJ co-founder Robert Wood Johnson I. He is also one of the world’s 500 richest people and Donald Trump’s-selected US ambassador to the UK. However, the businessman’s time as head of the Jets has not been too successful. They’ve made the playoffs several times in the last 17 years but have not won an NFL championship since 1968.

Meanwhile, medical device giant JNJ has a Moderate Buy analyst consensus rating and upside potential of 5% for the next 12 months according to analysts. However, JP Morgan analyst Michael Weinstein recently raised his price target from $140 to a much more bullish $148 (13% upside). He is optimistic about the JNJ’s blood thinner Xarelto for the treatment of coronary or peripheral artery disease, which has just announced positive Phase III data.

Runner up:

Robert Kraft and Paul Allen

Paul Allen- owner of the Seattle Seahawks and co-founder of Microsoft (NASDAQ:MSFT) with Bill Gates. Will Seakhawks’ be able to replicate the success of 2013- when their defense was acclaimed as one of the best in the Super Bowl era? Allen is the richest NFL owner, with an estimated net worth of $20 billion, and the brains behind the Micro-Soft name.

Microsoft currently has a cautiously optimistic Moderate Buy analyst consensus rating. In the last three months the stock has received 18 buy ratings, 3 hold ratings and 2 sell ratings. Meanwhile the average analyst price target of close to $80 is 9% above the current share price. But it’s the stock’s artificial intelligence focus that makes this a top stock to track.

And the winner is:

Arthur Blank– owner of Atlanta Falcons and a co-founder of the Home Depot (NYSE:HD). Home Depot is the company behind Blank’s billionaire status. The store’s warehouse concept revolutionized the home improvement business. And now, almost 40 years later, it still looks like HD has further room to grow.

Not only does the stock have a ‘Strong Buy’ analyst consensus (with 14 buy ratings and just 2 hold ratings in the last three months) it also has sweet upside potential. The 12-month average analyst price target of $174 stands at an 11% upside from the current share price.  Merrill Lynch analyst Elizabeth Suzuki says that the macro backdrop for home improvement spending is favorable and the company is well positioned to continue share gains.

Disclaimer: TipRanks is an independent cloud based service that measures and ranks digitally published financial advice. TipRanks' natural language processing (NLP) algorithms aggregate and ...

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