Under Armour Announces 10-Year Partnership To Be Official MLB Uniform Provider
Under Armour (UA) Fanatics and Major League Baseball announce a 10-year partnership that names the global performance brand as the official uniform provider to MLB, marking Under Armour's first-ever professional league uniform deal.
Beginning in the 2020 MLB season, Under Armour will be the exclusive MLB provider of all on-field uniform components including jerseys featuring prominent Under Armour branding, baselayer, game-day outerwear, and year-round training apparel for all 30 MLB Clubs.
Fanatics will be granted broad consumer product licensing rights to manage the manufacturing and distribution of Under Armour and Fanatics fan gear, which include jerseys at retail, name & number products and Postseason apparel.
Under Armour and Fanatics expect to offer an assortment of new fan gear apparel and accessories at retail, prior to the 2020 season. "This is a watershed moment for the Under Armour brand as this partnership with MLB and Fanatics furthers our collective dedication to bringing passion, energy and innovation to the game of baseball," said Kevin Plank, Founder and CEO, Under Armour.
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