Salesforce Slides On Report Company May Be Among Suitors For Twitter

Shares of Salesforce.com (CRM) slipped in afternoon trading after The Wall Street Journal reported that the company is among suitors for Twitter (TWTR).

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WHAT'S NEW: Twitter is expected to field takeover offers this week, and Salesforce is among the possible bidders, The Wall Street Journal reported yesterday, citing people familiar with the matter. Salesforce chief executive officer Marc Benioff is eyeing making a big acquisition that would secure the company as a treasure trove of data and views Twitter as an "unpolished jewel" with untapped potential in advertising, e-commerce, and other data-rich applications, sources told the Journal. Alphabet's (GOOG, GOOGL) Google may also submit an offer, and Disney (DIS ) has also weighed making a bid, the report noted. The report added that an acquisition of Twitter could cost as high as $20B, which would be over a third of Salesforce's approximately $49M market value.

FIDELITY DOESN'T APPROVE: Sources familiar with the matter told Benzinga that Fidelity Management, Salesforce's biggest stakeholder, would not be happy if the company were to acquire Twitter, as it believes such a transaction is not in the best interest of shareholders.

WHAT'S NOTABLE: According to Salesforce's website, chairman and CEO Marc Benioff will be holding a Q&A session at the company's Investor Day at 6:30 pm ET.

PRICE ACTION: In afternoon trading, Salesforce fell 6.4% to $68.00 while Twitter gained 4.6% to $24.60.

Disclosure: None.

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