Procter & Gamble (PG) is expected to report earnings on Friday, January 20th, before market open. The whisper number is $1.04, two cents behind the analysts' estimate and showing no confidence from the WhisperNumber community. Whispers range from a low of $1.02 to a high of $1.10. P&G has a 62% positive surprise history (having topped the whisper in 34 of the 55 earnings reports for which we have data).

Earnings history:

•  Beat whisper: 34 qtrs
•  Met whisper: 2 qtrs
•  Missed whisper: 19 qtrs

Our primary focus is on post earnings price movement. Knowing how likely a stock's price will move following an earnings report can help you determine the best action to take (long or short). In other words, we analyze what happens when the company beats or misses the whisper number expectation.

The table below indicates the average post earnings price movement within a one and thirty trading day time frame:

The strongest price movement of +1.4% comes within twenty trading days when the company reports earnings that beat the whisper number, and -1.1% within thirty trading days when the company reports earnings that miss the whisper number. The overall average post earnings price move is limited but 'as expected' (beat the whisper number and see strength, miss and see weakness) when the company reports earnings.

The table below indicates the most recent earnings reports and short-term price reaction:

The company has reported earnings ahead of the whisper number in three of the past four quarters with a whisper number. In the comparable quarter last year the company reported earnings six cents ahead of the whisper number. Following that report the stock realized a 4.0% gain in five trading days. Last quarter the company did not have a whisper number. Overall historical data indicates the company to be (on average within thirty trading days) an 'as expected' (but limited) price reactor when the company reports earnings.