Pandora (P) announced the signing of direct licensing agreements for recorded music with Merlin Network, Sony Music (SNE) and Universal Music Group, along with The Orchard and over 30 other independent labels and distributors.

"These landmark agreements create a win-win partnership between Pandora and the music industry, opening up new revenue streams for artists and labels, while paving the way for Pandora to bring new products to market that enable enhanced subscription services, fuel new advertising opportunities and deliver unprecedented flexibility and ease of use to listeners.

The agreements apply to Pandora's business in the United States...The newly signed music companies join ASCAP, BMI and more than 2,700 publishers who also recently partnered with Pandora to license their full catalogs for use on the company's upcoming products, ensuring a steady new stream of income to recording artists and songwriters alike...

With these agreements, Pandora will soon deliver the world's most personal and complete music experience, while opening up the full power of the platform to connect artists with their fans at scale and leverage the promotional offerings of Pandora's Artist Marketing Platform," Pandora stated.