Shares are of Nintendo (NTDOY) are moving higher during mid-day trading after the video game maker launched its newest console, the Nintendo Switch, a hybrid home and mobile game system. The company is selling the console for $299.00.

GAMES: There are only five games currently released on the Nintendo website, with The Legend of Zelda: Breath of the Wild and Super Bomberman R being the most notable of the five. More games are set to be released later in the month.

NOTABLE REVIEWS: Brian Chen of The New York Times said the console was "mediocre as a portable gaming device, with short battery life and an O.K. screen" but it "excels as a powerful and compelling home console." Wall Street Journal Consumer Technology Reporter Nathan Olivarez-Giles said, "the Switch's versatility will make it a must-have console like the legendary original Wii." However, Olivarez-Giles noted that it is still too early to tell.

PRICE ACTION: Shares of Nintendo are up 3.8% to $26.03.