From Unicorn To Unicorpse: Domo’s Valuation Slashed Ahead Of IPO

Data analytics company Domo has recently filed to go public on the Nasdaq under the ticker DOMO. As a private company, it had raised close to $700 million and was valued at over $2 billion, qualifying it as a Billion Dollar Unicorn. But its recent filing for the IPO now values it at $510 million. 

Domo’s Offerings

Utah-based Domo was founded in 2010 by Omniture co-founder Josh James. The idea for Domo came out of his frustration in accessing relevant business data from multiple sources. Today, Domo offers a unified intuitive platform that enables all employees to access real-time data and insights and take action from their smartphone. It simplifies business decision making by leveraging artificial intelligence, machine learning, correlations, alerts and indices.

Its multi-tenant architecture allows all users to have access to the same version at the same time on any device, with all updates and functionality deployed to its entire customer base. This enables organizations to use Domo for complex analytics processing that cannot be done in spreadsheets or traditional business intelligence, data discovery, data analytics, or data visualizations tools.

As of April 30, 2018, Domo had over 1,500 organizations as customers, including 385 enterprise customers with over $1 billion in revenue. Enterprise customers accounted for 46% revenue. As of January 31, 2018, approximately 1,500 of our users in the preceding 90 days were C-level executives, of which over 400 were CEOs.

It operates on a subscription-based model. Its basic model is available for free for a year and allows access to 5 users to analyze up to 5 million rows of data. After a year, the users have to choose from its menu of three pricing tiers ranging from $83 per user per month to $190 per user per month. The highest tier subscription comes with features such as the ability to analyze up to 2 billion rows of data, advanced governance and security, HIPAA Compliance capability, consulting from certified partners, and premium support.

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Sramana Mitra is the founder of One Million by One Million (1M/1M), a global virtual incubator that aims to help one million entrepreneurs ...

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