(I hope you have your big boy pants on today because I am about to unleash another beat down on factor investing. I apologize in advance to all my colleagues in finance who love factor investing so much.)

Factor investing is all the rage these days. If you don’t know what it is, stop being such a loser and get with the times.¹ Factor investing involves allocating your portfolio to certain “factors” that have been shown to generate excess returns. The most popular factors are value, size and momentum, but there are hundreds to choose from. In the last 10 years there has been an explosion in new funds selling you excess returns in exchange for higher fees. And while it’s easy to come up with an academic theory about generating alpha the reality is that it’s very hard to create an actual fund that captures that alpha. I got to thinking about this while reading this fantastic post by Wes Gray showing that a high number of factor funds are closet index funds. The SPIVA Scorecards also strongly support this view:

• The Annual SPIVA scorecards show that 78%-99% of different factor funds fail to beat their benchmarks over a 15 year period.

Of course, the defenders of factor investing will say that most of these funds don’t implement the factors correctly. But that’s what alpha salesman always say – “those other guys just don’t do it right so pay me the high fees and give me a chance!” But the evidence clearly shows that those selling equity alpha cannot consistently generate the high returns they promise.

This makes absolute sense. A stock is just a claim on a corporation’s cash flows. Corporations will appear different at different stages in their lives, but it’s very difficult to build a diversified portfolio of stocks and know whether you own the corporations that are actually “growth” or “value” or whatever. This is why market cap weighted asset allocation works so well – you take the guesswork out of the equation. You don’t need to pick which factors are the best or the worst because you own them all. That’s the beauty of diversification. You don’t need to own the best stuff. You just need to own enough of the best stuff to generate good results.  All the while you’re saving bigly on fees which is where the real excess return comes from relative to high fee funds.

As an example of why stock market factor investing is difficult let’s look at the bond market. The bond market is made up of specific contractual obligations that are designed to perform a specific way over specific periods of time. When you buy a 10 year T-Note you know almost precisely what you’re getting. You can tilt your portfolio to match your specific needs. You know, with much greater precision, what the “factors” are that drive those returns. This does not exist in the stock market. You can’t match your needs to a time horizon or return because a stock is essentially a perpetual contractual obligation with no guarantees.

And that’s the big issue here. Factor picking has become the new stock picking. And when it comes to factor investing the asset manager still has to pick the right stocks that will match whatever “factor” they’re trying to replicate. So, factor investing is actually just stock picking by a different name. And there is clear evidence that asset managers are not very good at picking stocks whether they’re growth, value or whatever. As a result, tilting to factors in the stock market is a lot like tilting at windmills.²

When it comes to picking stocks I say simple is better. Stick to low fee market cap weighted index funds and if you need to tilt it make sure you the only thing you tilt is your allocation so it matches your risk profile rather than tilting it to try to match an excess return that you probably won’t achieve, but will definitely pay higher fees for.

¹ – I don’t like factor investing which I guess means I am not one of the investment cool kids these days. That’s okay. Come join me in the loser’s circle. I’ll bring the sad trombone and you guys can buy the beer with all the money you saved on fees by not investing in factor funds.  

² – For those of you who are too young for this reference do yourself a favor and buy this.