Billion Dollar Unicorns: Pluralsight Goes Public

Last month, Billion Dollar Unicorn EdTech company Pluralsight listed successfully on Nasdaq under the ticker PS. Utah-based Pluralsight focuses on the corporate e-learning market that is expected to grow 11% annually to reach $31 billion by 2020. We’ve been covering the company for a long time, and are thrilled to see its success.

Pluralsight’s Offerings

Founded in 2004 by Aaron Skonnard, Keith Sparkjoy, and Fritz Onion, Pluralsight was set up with a mission to change the world through online professional training. Aaron, along with his partners had years of experience in the professional software developer training market and they leveraged their experience to build a cost-efficient training solution. In 2011, Pluralsight shifted its business model from offering in-person ILT to an entirely online delivery model. Unlike other training services providers that rely on individual trainers, Pluralsight went on to develop training packages that could be sold worldwide and help scale its business.

Today, Pluralsight has over 6,700 on-demand and online courses on its platform and is adding about 80 new courses each month. As of December 31, 2017, over 695,000 users in over 150 countries had access to its platform. Its content is developed and sourced from a network of over 1,400 authors. The company has 890 full-time employees and also engages contractors and consultants.

Pluralsight makes its revenue from subscriptions. Pricing and subscription periods vary for business customers and individual customers. Its pricing ranges from $499 to $699 per user per year for business subscriptions. Subscription periods for business customers generally range from one to three years, with a majority being one year. Pricing for individual customers range from $29 per month to $299 per year. It also offers free trials. Subscription periods for its individual customers range from one month to one year.

Pluralsight’s Financials

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Sramana Mitra is the founder of One Million by One Million (1M/1M), a global virtual incubator that aims to help one million entrepreneurs ...

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