This week, I'm seeking the second robust dividend-paying stock from the consumer defensive business sector for my Ivy portfolio. 

That defensive sector includes thirteen industries all related to providing those conveniently packaged goods we've just gotta have. Industries like: beverages, brewed, soft, or distilled; confections; discount stores; education & training; farm products; food distribution; grocery stores; household & personal products; packaged goods; pharmaceutical retailers; tobacco

Today I'm reviewing a large-cap packaged foods company, named Campbell Soup Company Its trading ticker symbol is CPB.

Campbell Soup Co operates in the packaged foods industry. The products within its scope include meals and beverages, biscuits and snacks.

It operates through three segments: Americas Simple Meals and Beverages, Global Biscuits and Snacks, and Campbell Fresh. 

The Americas Simple Meals and Beverages segment engages in the retail and food service of Campbell's soups; Swanson broth. stocks; Prego pasta sauces; Pace Mexican sauces; Campbell's gravies, pastas, beans, and dinner sauces Swanson's canned poultry products; Plum food and snack products; V8 juices and beverages; and other simple meals.

The Global Biscuits and Snacks segment offers Pepperidge Farm bakery and frozen products in the United States retail; and Snyder's-Lance snacking products in the United States and Europe. It also provides Arnott's biscuits in Australia and the Asia Pacific; Kelsen cookies worldwide; simple meals and shelf-stable beverages in Australia, the Asia Pacific, and Latin America.

The Campbell Fresh segment offers Bolthouse Farms fresh carrots, carrot ingredients, refrigerated beverages, and refrigerated salad dressings; Garden Fresh Gourmet salsa, hummus, dips, and tortilla chips; and refrigerated soups in the United States. 

The company sells its products through retail food chains, mass discounters, mass merchandisers, club stores, convenience stores, drug stores, and dollar stores, as well as e-commerce and other retail, commercial, and non-commercial establishments; and independent contractor distributors. 

Campbell Soup Company was founded in 1869 and is headquartered in Camden, New Jersey.

I use three key data points to gauge the value of any dividend equity or fund like Campbell Soup Company (CPB): 

(1) Price

(2) Dividends

(3) Returns

Besides those three, four more keys will finally unlock an equity or fund in which to invest.

But those first three primary keys, best tell whether a company has made, is making, and will make money. 

CPB Price

Campbell's price per share was $38.59 at yesterday's market close. A year ago its price was $49.83 for a price drop of $11.24 per share for the year or a 22.6% tumble. 

Assuming Campbell's price will trade in the range of $30 to $50  next year, Campbell's recent $38.59 price could maybe climb by $1.00 and improve to $39.59 by early-December, 2019. 

CPB Dividends

Campbell's most recent quarterly dividend was $0.35 declared November 29th and payable, January 28th. 

That $0.35 quarterly stipend equates to an annual amount of $1.40 yielding 3.6% at yesterday's closing $38.59 price.

Gains For CPB?

Adding the $1.40 annual dividend to my estimated $1.00 annual price upside estimate for  Campbell Soup Company (CPB) adds up to a $2.40 potential gross annual per share gain, which will be reduced by costs to trade the shares.  

For a little under $1,000.00 invested today at the $38.59 recent price, we could buy 25 CPB shares. 

A $10 broker fee paid half at purchase and half at sale costs us $0.40 per share. Subtract that $0.40 brokerage cost from the estimated $2.40 gross annual gain leaves a net gain of $2.00 X 25 shares = $50.00 for a 5% net gain on a $964.75 investment.

Therefore, Campbell Soup Company whose trading ticker symbol is CPB, now shows a possible 5% net gain including a 3.6% dividend yield. 

Seventeen brokers cover this stock:

Two say "buy" CPB shares

One thinks CPB will "outperform" peers.

Five say "hold" your CPB shares.

Seven thinks CPB will "underperform" peers.

Two says "sell" CPB shares.

The median price consensus among those seventeen brokers is a $37.94 target, $1.65 under my $39.59 estimate and $0.65 under the current price.

Therefore, you can look at Campbell, and see it has made money, is making money, but could net a 5% to 0% net annual gain including that  3.6% dividend yield. It could be more, it could be less.   

The above speculation is based on past year performance. The actual results remain to be seen to determine if Campbell Soup Company (CPB) is worth your time and money.